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About Us
Experience That Drives Real Growth
Our team brings real franchise experience — from brand development to national expansion. We’ve built and grown systems firsthand, and we’re here to guide you toward your franchise goals with strategy and clarity.
Our Story
At Elevate Franchising, we’ve built a team of experts who understand every side of franchising — from development and operations to marketing and candidate support. Our experience comes from years of working inside successful franchise systems, not just advising from the outside. We know what it takes to turn a concept into a scalable brand, to grow franchise networks strategically, and to guide entrepreneurs toward the right opportunities. Whether you’re a business owner looking to franchise, an established brand ready to expand, or a candidate exploring ownership, our team brings the strategy, structure, and hands-on experience to help you reach your franchise goals with clarity and confidence.
Meet The Team
Asha Morales
Founder & CEO
Asha Morales is a franchise development strategist and the Founder & CEO of Elevate Franchising, bringing over 17 years of experience driving franchise brand growth across the U.S. As a Director of Franchise Development, she has led the full development lifecycle — from franchise sales and candidate sourcing to onboarding and market expansion — for both emerging and established franchise systems.
Asha specializes in helping business owners franchise their concept and scale successfully, ensuring strong unit economics, operational readiness, and strategic market positioning. She also supports franchise buyers through opportunity evaluation and investment decision-making to ensure the right fit for long-term success.
With a background in multimedia production for major organizations such as Subway, Duke Hospital, Rollins College, MLB, and Publix, Asha adds a creative marketing perspective to franchise development. Combined with her mindful leadership approach as a yoga instructor, she is a trusted growth partner for entrepreneurs and brands ready to elevate their expansion with confidence.
Samantha Tudor
Franchise Consultant
Samantha Tudor is an accomplished real estate entrepreneur and current owner of an EXIT Real Estate franchise, bringing over a decade of experience in sales, franchise ownership, market development, and strategic growth. Having successfully built and operated a thriving franchise, she now applies that real-world expertise to guide brands and entrepreneurs on their path to expansion.
Through Elevate Franchising, Samantha specializes in identifying businesses that are ready to franchise — ensuring they have the right foundations, operational systems, and market positioning to scale successfully. She supports both emerging franchisors and franchisees with smart territory expansion, site strategy, and development guidance that drives long-term growth.
Passionate about innovation and client success, Samantha is a trusted partner for businesses ready to elevate their brand and unlock new franchise opportunities.
Shawna Lafont
Franchise Consultant
Shawna Lafont is a dynamic real estate entrepreneur and the owner of EXIT Realty Revolution, bringing over a decade of experience in franchise operations and business growth. With a strong background in leadership and client-focused service, she has built a successful franchise through resilience, strategic planning, and a commitment to excellence.
Through Elevate Franchising, Shawna helps identify businesses that are truly ready to franchise — ensuring they have the operational structure, financial foundation, and market positioning needed to scale successfully. She guides entrepreneurs through the development process with clarity and confidence, empowering brands to grow with purpose.
Passionate about community and relationship-driven success, Shawna is a trusted partner for businesses ready to expand the right way.
John Sechser
Commercial Real Estate Consultant
John Sechser is a Real Estate Advisor with Preferred Real Estate Brokers in Orlando, Florida, bringing over 19 years of experience in the real estate industry. As a consistent top producer, John has built his career on a strong foundation of client service, retention, and results-driven strategies.
John represents a wide range of clients, including commercial users in retail, office, and warehouse spaces, as well as in residential acquisitions and retention. He has completed multiple contracts with national landlords, giving him a unique perspective and deep expertise in navigating complex negotiations at both the local and institutional levels.
His core specialties include acquisitions and retention, transaction management, and business development. John is dedicated to delivering the best possible outcomes for his clients’ goals while fostering long-term, trust-based relationships that extend well beyond the closing table.